What's the biggest mistake you can make as a hotel when building your social presence?
Not talking to your ideal customer.
Or even better: not talking in a way that anyone reasonably talks.
A common mistake we often see from hotels is writing their copy in a way their investors will love...but their audience won't. Words that look great on a business proposal or sales deck but ultimately don't mean anything to your potential guests.
The best way to convert customers is to take the time to understand them, learn how they talk and the words they use, and replicate that on your social channels.
Without that, you're almost talking into an empty void.
Paint the right picture with your words and you'll never have to worry about filling rooms again. Nothing gets your brand's unique personality across the way good hospitality copywriting does.
Who is your audience? How do you speak to them? Which words should you use?
Feeling a little panicked reading the above? Don't fret.
Maybe you don't have time to write your web copy from scratch. Or maybe you can't be bothered. Or perhaps you'd rather just focus on the parts of your business that you do best and leave the not-so-strong parts to someone else.
We're experts when it comes to copywriting for hotels. Using your existing tone of voice (or helping you to craft a new one), we can whizz up your landing page or tailor your Facebook ads. We'll write your About Us page as if it came from your very own mouth.
From landing page copy - the first words your potential guests see when they visit your site - to post-booking email confirmations, pop-up boxes and more: we write them all.
Struggling with hotel marketing collateral copy, calling out the USPs of your amenities, nailing room descriptions, keeping your hotel's restaurant, packages, or event pages interesting or figuring out a lead magnet? We'd love to help.
No matter whether you're in the pre-launch stage of opening a new hotel, you're looking to update existing copy with a refined tone of voice or you're hoping for an entire rebrand, we'd love to help.
Copywriting packages start at £500 and can be tailored to your exact needs. Drop us a message below for more information.
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