Your unique tone of voice.
10 weekly modules in the form of workshops, expert talks, templates and community support.
The best way to nail your hotel copywriting from scratch.
who is your brand, who is your audience, how do you speak to them and which words do you use?
The first thing potential guests see when they click on your website - it's gotta be good.
How to call out your USPs, your brand story and who you are.
Room descriptions & names and hotel amenities: keeping these succinct & incorporating your tone of voice throughout.
Experiences, restaurants, amenities and more: Keeping them all interesting.
Incorporating your tone of voice into content writing to drive direct bookings through SEO.
Writing engaging captions and repurposing them across Facebook, Twitter, TikTok, Instagram, etc.
How to write yours and what it should be.
Subject lines, topics, building a connection with your audience to encourage repeat guests
Special offers, pop-up boxes and more sales-heavy copy
Ad copy for Facebook & Instagram - building those passive sales.
Writing unique copy for OTAs: stand out on a saturated platform.
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